Tuesday, September 6, 2011

Design Comparison 1: Leonetto Cappiello



From Top:
America Se Expresa Disenando: Julian Ardila, 2008 (Link to Image Here)
Demons: Yuran (Link to Image Here)
Scary Piranha: Superfly Teez August, 2008 (Link to Image Here)

Leonetto Cappiello was noted for his caricatures of famous people. Eventually drawn into advertisement, he became a designer of commercial posters. A perfect example of his caricature brought into his commercial poster is the one done for Absinthe. In it, we see a green devil creature in movement with a bottle of the notorious alcohol. One can see the message of how such a drink who used female faeries that would allure an individual, unbeknownst the 'devilish' hallucinations one is likely to experience when they imbibe in the liquor.

The three examples provided above I feel touch on the elements Leonetto uses. The first image, America Se Expresa Disenando, is a typical caricature of a person, often exaggerated proportions and usually done to emphasize what the artists sees in his subject physically or mentally. Perhaps the artist wanted to emphasize the man's slender nature and possibly the tattoo on around the left eye is a representation of the individual's interest in tattoo designs.

The second image, Demons, has a very similar idea concept much like Leonetto's Absinthe poster. We see two demons working together to pour alcohol into a cup. It reminds me of how people talk about how they only meant to have one drink, but yet somehow more keeps coming. Perhaps the little demons are to blame...

Finally, we have the third image, Scary Piranha. It's a simple one but I think the emphasize on the Piranha's rather oversized Jaw is an excellent, if blunt and simple, example that touches on some of Leonetto's approach in his designs.

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